Sounds creepy? Well, there's no better way to phrase this.
This post talks about how delving into the mind of your customer is the key to a good copy.

In order to write a copy that sells, you need to know what your customer wants.
Collecting the demographics of your customer group is a good start.
This information includes age, location, gender, background and education.
This information however, is pretty basic.
You can find this data using a Customer Relationship Management (CRM) database or simply by talking directly to your audience.
Will this help? Yes.
But do you need to dig deeper into the psyche of your customer to an extent that you know more about her than your own partner? Also, yes!
You need to figure out the goals, demands and problems of your customer.
Fortunately, there are a number of simple ways to do it.
The first one is, what I like to call, Social Listening.
Take regular feedback of your product through surveys.
Use surveymonkey.com or google forms for the same.
Through the surveys, try to find what your audience likes about your product, app or website.
Know what benefits of your product your customers value the most.
Also know their fears and tackle them rightly.
Once you find this out, try to tap this information to best use in your copy.
Case In Point:
