Introduction to Copywriting

This post discusses what is copywriting and why it is essential for brands.

What is copywriting?

Copywriting is a piece of writing that persuades you to take an action.

The action could be any.

Through copywriting, you can persuade someone to simply remember your company's name.

Or you can use it to make someone purchase your product.

It all boils down to WHAT your idea is, HOW you write the copy and WHO your audience is.

What is a copy?

A copy is a text that you find on products, ads or headlines.

The purpose of any copy is to sell a product, a service or an idea.

What makes a copy different from any other piece of writing?

A copy isn't written for whims and fancies.

It is written with a purpose.

It adds value to the product and justifies why a consumer should purchase it.

What are the components of a good copy?

There are three main components:

  • Art: It appeals to the feelings and emotions of your audience.

  • Science: It is based on logic and facts.

  • Persuasion: It draws an action from the audience.

In the next post, we'll discuss these components in detail.