Content marketing is easily one of the most popular ways of digital marketing currently and is also one of the most rewarding. Impactful content can shoot up your Search Engine rankings, can increase consumer traffic and can make people remember you, and it's not even that hard to achieve.
Here we explore the 5 best strategies you can employ to ace content marketing.
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1. Build a targeted landing page
A landing page can be an excellent tool for SEO and to attract the right audience to your page. Your landing page’s content should be carefully picked out based on the most trending keywords related to your brand.
Khan Academy’s website is a great example which has specific content for teachers, learners and parents and also lists clearly why it works. Your search engine traffic can be almost tripled if you get your landing page right. For this, you can take help of readily available templates for landing pages which are well curated to suit different websites.
2. Keyword research
Keyword research helps your consumers easily find your page. Keywords are specific words/phrases that are searched for a lot on search engines. The better you match a search query, the better you’ll rank on the search engine. This will increase the traffic on your website and will also increase revenues. Some great tools for keyword research are Google Keyword planner, Soovle and Keyword In.
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3. Apply the hedgehog concept
The Hedgehog concept, given by Jim Collins, is a Venn diagram of three overlapping circles, mainly :
a. What are you passionate about
b. What can you be best in the world at
c. What drives your economic engine
According to this concept, your chances of succeeding are much more when you keep your focus on one thing instead of venturing in every random direction.
In the case of content, find your niche and exploit it. Use the hedgehog concept to find an intersection and stick to it. So if you find that your niche is technology, then make sure all your content is driven towards technology-related topics instead of writing about random topics like finance and healthcare.
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4. Run A/B tests
A/B testing, also known as split testing, is an interesting way of comparing two versions of a model (usually a webpage) to find which one performs better. To run A/B tests, you need to ensure that an equal number of people get to see both the versions to make sure the results are fair. For content marketing, you can use A/B tests to test essential elements like headlines, images, fonts and even the colours on your page. Running A/B tests can help determine what is working for your audience and will increase your traffic and revenues.
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Co-branding is a great opportunity, where a few brands form a collaboration of interest regarding any service or product. You can use co-branding for your content marketing to rocket up your popularity. These can be in the form of co-hosted events, guest author blogs, or just some original, innovative content. The key to this one is just finding the right brand. The famous collaboration between GoPro and Redbull is the perfect example of this.